THE MAX MARA STORY

Italy’s largest fashion house, Max Mara to Lesser Store. Max Mara is a name known across the world, synonymous with luxury, style and quality. Behind the flashy and noble style Max Mara has today is the legacy of a man, whom has pioneering vision of accessible fashion that lasts after many decades.

Inspired by a passion for tailoring passed down by his mother and great grandmother, Achille Maramotti founded Max Mara in 1951.

Weekend Max Mara launched in 1983 and has evolved into an inspirational Italian lifestyle brand that has flawlessly preserved its relaxed legacy while incrementing its offering with a multi-occasion versatility.

Its authentic nature perfectly embodies the spirit of empowered, cultured and life-loving women all over the world, with an open mind and free spirit. Ladies whose mantra is above fashion, beyond trends, an authentic wardrobe of sophisticated relaxed pieces and handsome outdoor wear for women seeking to look chic even in their free time.