SUMMER 2022

THE CORNERSTONE OF THE BY MALENE BIRGER WORLD ANCHORS
UPON TWO ELEMENTS – THE BOHEMIAN AND THE CONTEMPORARY.
LINGERING AT OUR CORE IS A TENSION OF OPPOSITES. ONE,
ECLECTIC, WARM, AUTHENTIC, THE OTHER, MODERN, FRESH,
AND FORWARD-FACING. AS PARTS OF OUR WORLD HAVE SHIFTED
AND ADAPTED, OTHERS REMAIN IMMUNE TO THE PASSING OF TIME.
THIS PAST YEAR, WE HAVE RESHAPED THE BY MALENE BIRGER
BRAND FROM THE FOUNDATIONS THAT LAY BEFORE TO PRESENT
FALL 2022.

CREATIVE DIRECTOR, MAJA DIXDOTTER, OUTLINES HOW WE
“HAVE ALWAYS HAD THIS STRONG BOHEMIAN UNDERCURRENT
RUNNING ALONG THE BRAND AND THIS SEASON WE’VE AMPLIFIED
THAT, THREADING A MODERN NARRATIVE THROUGHOUT.” FALL
2022 BUILDS UPON THIS BASE FOR A COLLECTION FLUENT
IN CONTRADICTIONS. HIGH-OCTANE BOHEMIA CLASHES WITH
DISQUIETING ELEMENTS, WHILE TACTILE TEXTURES AND
THOUGHTFUL COMBINATIONS UNDERPIN THE SEASON.
“I TAKE A MAXIMALIST APPROACH TO MINIMALISM, SO WE’VE
ASSEMBLED THE SEASON IN A WAY THAT FEELS RICH AND
EXAGGERATED BUT SPEAKS TO A REFINED CHARACTER. THIS
CHARACTER CAME TO LIFE IN FLORENCE LAST YEAR WHERE
I SKETCHED THE COLLECTION, SURROUNDED BY THE GOLDEN
AND SANDY TONES OF THE CITY.”

THE COLLECTION FOLLOWS A SERPENTINE PATH, WEAVING WITH

BOTH BUILDING BLOCKS OF THE BRAND FOR BALANCE. A FREE-
SPIRITED WAVE MOTIF IS TEMPERED BY RESTRAINED SILHOUETTES,

SCULPTURAL AND SHARP SUITING CONTRASTS WITH SOFT
FABRICATIONS, AND AN OTHERWISE NEUTRAL PALETTE IS
ACCENTED BY MELLOW BUTTERMILK, RUST, AND POWDER BLUE
HUES EVOCATIVE OF THE SUN-SOAKED ITALIAN CITY.
IT IS A NARRATIVE WHOLLY FOR TODAY, INTERWOVEN WITH THE
IDIOSYNCRASIES OF AN ECCENTRIC – THE BASIS OF WHICH
OUR WORLD IS BUILT.