Summer 2022

SUMMER 2022


THE CORNERSTONE OF THE BY MALENE BIRGER WORLD ANCHORS
UPON TWO ELEMENTS – THE BOHEMIAN AND THE CONTEMPORARY.
LINGERING AT OUR CORE IS A TENSION OF OPPOSITES. ONE,
ECLECTIC, WARM, AUTHENTIC, THE OTHER, MODERN, FRESH,
AND FORWARD-FACING. AS PARTS OF OUR WORLD HAVE SHIFTED
AND ADAPTED, OTHERS REMAIN IMMUNE TO THE PASSING OF TIME.
THIS PAST YEAR, WE HAVE RESHAPED THE BY MALENE BIRGER
BRAND FROM THE FOUNDATIONS THAT LAY BEFORE TO PRESENT
FALL 2022.


CREATIVE DIRECTOR, MAJA DIXDOTTER, OUTLINES HOW WE
“HAVE ALWAYS HAD THIS STRONG BOHEMIAN UNDERCURRENT
RUNNING ALONG THE BRAND AND THIS SEASON WE’VE AMPLIFIED
THAT, THREADING A MODERN NARRATIVE THROUGHOUT.” FALL
2022 BUILDS UPON THIS BASE FOR A COLLECTION FLUENT
IN CONTRADICTIONS. HIGH-OCTANE BOHEMIA CLASHES WITH
DISQUIETING ELEMENTS, WHILE TACTILE TEXTURES AND
THOUGHTFUL COMBINATIONS UNDERPIN THE SEASON.
“I TAKE A MAXIMALIST APPROACH TO MINIMALISM, SO WE’VE
ASSEMBLED THE SEASON IN A WAY THAT FEELS RICH AND
EXAGGERATED BUT SPEAKS TO A REFINED CHARACTER. THIS
CHARACTER CAME TO LIFE IN FLORENCE LAST YEAR WHERE
I SKETCHED THE COLLECTION, SURROUNDED BY THE GOLDEN
AND SANDY TONES OF THE CITY.”


THE COLLECTION FOLLOWS A SERPENTINE PATH, WEAVING WITH

BOTH BUILDING BLOCKS OF THE BRAND FOR BALANCE. A FREE-
SPIRITED WAVE MOTIF IS TEMPERED BY RESTRAINED SILHOUETTES,

SCULPTURAL AND SHARP SUITING CONTRASTS WITH SOFT
FABRICATIONS, AND AN OTHERWISE NEUTRAL PALETTE IS
ACCENTED BY MELLOW BUTTERMILK, RUST, AND POWDER BLUE
HUES EVOCATIVE OF THE SUN-SOAKED ITALIAN CITY.
IT IS A NARRATIVE WHOLLY FOR TODAY, INTERWOVEN WITH THE
IDIOSYNCRASIES OF AN ECCENTRIC – THE BASIS OF WHICH
OUR WORLD IS BUILT.

House of Dagmar

House of Dagmar

House of Dagmar
Chimi Eyewear

Chimi Eyewear

Chimi Eyewear
MaxMara

MaxMara

Morgana Wool Coat: Camel
YuMei

YuMei

YuMei
A.Emery

A.Emery

A.Emery
Griffin & Griffin

Griffin & Griffin

Griffin & Griffin
Harris Tapper

Harris Tapper

Harris Tapper
By Malene Birger

By Malene Birger

By Malene Birger
Mark Kenly Domino Tan

Mark Kenly Domino Tan

Mark Kenly Domino Tan
Meg Michell Ceramics

Meg Michell Ceramics

Meg Michell Ceramics
Deiji Studios

Deiji Studios

Deiji Studios
House of Dagmar

House of Dagmar

House of Dagmar
Harris Tapper

Harris Tapper

Harris Tapper
Chimi Eyewear

Chimi Eyewear

Chimi Eyewear
By Malene Birger

By Malene Birger

By Malene Birger
MaxMara

MaxMara

Morgana Wool Coat: Camel
Mark Kenly Domino Tan

Mark Kenly Domino Tan

Mark Kenly Domino Tan
YuMei

YuMei

YuMei
Meg Michell Ceramics

Meg Michell Ceramics

Meg Michell Ceramics
A.Emery

A.Emery

A.Emery
Deiji Studios

Deiji Studios

Deiji Studios
Griffin & Griffin

Griffin & Griffin

Griffin & Griffin