Every Tuesday, From the Founder's Desk.

Buying for Lesser has never just been about clothes. It’s about creating a conversation, between designers, between ideas, between worlds.

Each collection says something different. Some whisper, some command. Some are architectural, others emotional. My role, I think, is to listen, to notice how one designer’s language complements another’s, how a shape from Copenhagen sits quietly beside something hand-finished in New Zealand.

When those pieces hang together, they start to speak a shared language. Calm, intelligent, quietly assured. That’s what I chase every season.

The Dialogue Between Designers

Every collection we bring into Lesser has its own rhythm. There are designers who move with a sense of restraint. Precision, proportion, fabric first. Then there are those who lean into softness, texture, warmth.

I love the tension that happens between them. The restraint of one brings out the emotion in another. A structured jacket finds balance beside a hand-dyed knit. That’s the art of curation to me. Not about uniformity, but harmony.

It’s what makes fashion interesting again: the space between designers.

A Founder’s Note

What I love most is that these designers, though different, all share a similar belief: that clothing can be intelligent, emotional, and enduring at once.

And maybe that’s what I’ve been trying to do with Lesser all along, not just to sell beautiful things, but to create a quiet dialogue between the people who make them and the people who wear them.

What I’m Noticing

Collections with fewer, stronger silhouettes. Designers editing harder than ever. A move toward “emotional minimalism”, quiet tones with human touch. Collaboration between makers and boutiques feels more like conversation than commerce.

What I'm Wearing

This week, the Bogart Dress. Clean lines, liquid drape, and the kind of silhouette that asks for nothing else. It’s one of those pieces that never shouts for attention, but quietly commands it.

I’ve been wearing it on repeat while we have a little bit of spring sunshine, usually with thongs and a small leather bag. It’s simple, but it reminds me why restraint feels modern again, and why some pieces reveal their beauty most when worn, not displayed.

Finishing Note

Next week, I’ll share a more behind-the-scenes letter: how I buy for a boutique. The instincts, risks, and small decisions that build the world of Lesser each season.

Jaz x